Crap, I don’t know how a month has passed so fast. Regardless, I wanted to get out this post about my experience from attending last months Infusioncon hosted by Infusionsoft. (http://www.infusioncon.com)
For those readers that are not familiar with Infusionsoft, they are a software company that provides small businesses with a host of CRM/Marketing Automation tools. (http://www.infusionsoft.com)
Once a year, this company will host a 3 day free event to anyone wishing to attend.
Here are some aspects of the event that I found very interesting.
1. More than half of the people there were women. This is very unusual given that this is a software company, the application is technical and historically this his been a predominantly male event. I think this is representative to the growing number of new business owners that are women.
2. Over the course of the conference I connected with the owners and employees of the company. I was able to view first hand their commitment, personality and general good will towards their customers. It was fun to meet them, see the latest and greatest developments and figure out where they are heading.
3. The last item I just really wanted to emphasize here was the notion of the small network of service providers that surround Infusionsoft. Infusionsoft is a powerful and technical application. As a result, not every individual is technically sophisticated enough to be able to take full advantage of the application. As a result there is a small community of vendors (including Infusionsoft) that support small businesses wishing to use Infusionsoft’s application. This event proved to be great in being able to network with various vendors and see the neat projects/products they have developed.
